From the introduction, "This toolkit, sponsored by the Californians Dedicated to Education Foundation, is intended to support communicators in framing the issues that surround Common Core implementation. It includes sample communications, as well as annotations that unpack the framing strategy being illustrated, so that the recommendations can be extended to new communications."
This resource is of high quality in its provision of materials for education leaders to communicate with various stakeholders about Common Core State Standards (CCSS) implementation. Their messages are communicated well through various media, including video, sample letters, and reports. It is of high utility in that it addresses a relevant and important need in states that have adopted CCSS. The resource has the potential to be effective in creating positive outcomes through facilitating productive communication between all education stakeholders in CCSS-adopted states on issues related to implementation.